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Battling abandoned web forms with the sword of insight

The design of forms on your website is far more important than you might think. Make a small mistake and people may well abandon a valuable sale and go to your rival instead.

Manchester-based Formisimo fights this problem with a product that can be simply described as ‘Google Analytics for web forms.’ Where are people abandoning your forms? What field slows them down? Formisimo highlights the roadblocks and helps its customers get rid of them.

In the past two years, Formisimo has gone through Seedcamp’s internationally-respected early-stage acceleration programme, raised two rounds of funding and become a Northern Stars winner. Now the team has taken its learnings and built its next product, Nudgr.


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