Relative Insight

Overview: Relative Insight is a Lancaster-based startup that helps brands choose the best language to use with their target audience. The platform uses law enforcement trade language analysis to truly understand the words used by a target audience, and how they use them.

Relative Insight works with clients and agencies on both sides of the Atlantic and is trusted by global brands such as Unilever and Disney to understand and better connect with consumers.

Website: https://relativeinsight.com/

Social: @RelativeInsight