Annie O’Toole

Growth Hacker, Swapbots

Annie O’Toole – Biography

Annie O’Toole is a key name in Liverpool’s thriving startup scene. Specialising in growth within tech startups, she recently joined augmented reality hardware company SwapBots to help the company with its international expansion, as its founders prepare to sell their products to a global audience. After starting tech ecommerce platform Juxdit in 2014, she was nominated as national Entrepreneur of the Year just a year later. Through this venture, she gathered a vast knowledge of emerging technologies, including drones, AR, VR and mobile tech. She regularly provides industry insight, including contributions to policy reports, on stage at events, online and to her peers across the North.

Areas of expertise

  • Growing a tech startup
  • Emerging technologies, including AR and VR
  • Edtech and STEM


  • Liverpool

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