Samantha Deakin

Founding Partner, Campus Capital, Tech Startup Coach, University of Sheffield

Samantha Deakin – Biography

Straight out of university, Samantha had two failed startup companies under her belt before she even knew what a startup was. This made her realise that there is only so much that theory can teach you, and that we learn best through doing. This led her to found Campus Capital, a venture capital firm that offers experiential learning opportunities to its clients, so that budding entrepreneurs can learn the mechanics of starting a business and securing funding in a risk-free environment. Samantha also coaches students at the University of Sheffield and sits on numerous committees for startup accelerator and industry events.

Areas of expertise

  • Startup culture and entrepreneurship
  • Venture capital and funding
  • Experiential learning


  • Sheffield and Manchester

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